I recently attended the Mad Anthony Writer’s Conference held in Hamilton, Ohio, where award-winning writer Bob Hostetler, and Jane Friedman, renown strategist for authors and publishers, were presenters. Over time I hope to share some of the wisdom about writing and publishing that I learned from them. The following is a tip from Jane Friedman, and what she says many authors do.
If you are in the KDP Select program, run your book for free for 5 days every three months without fail.
Amazon offers the KDP Select program to authors as a tool to promote your Kindle book on a Countdown Deal or as a free promotion for five days every three months. In return, if you enroll in the KDP Select program, you have to remove your e-book from all other sales channels and sell exclusively on Amazon for the three-month period of enrollment.
I began debating whether or not to enroll in this program in January of 2012 a few months after I published my first book, Dancing in Heaven. I debated the issue for a while, but was bothered by the exclusivity. Not because I was going to lose a lot of sales. The vast percentage of book sales came from Amazon. But I had a philosophical, or maybe ethical, problem with participating in what was clearly an effort on Amazon’s part to corner the market of e-books, which they have largely done without my participation, anyway.
This January I decided to try the KDP Select program with my second book, Where Memories Meet-Reclaiming my father after Alzheimer’s. I was having trouble getting the word out about the book, and I wanted to do a Countdown deal on Amazon that I could advertise through various other websites. I actually sold a lot of books on the days the price was reduced and the book was marketed. But I did not realize a lasting increase in my sales, and don’t expect to. I’m planning to take Jane’s advice and put it up for free for five days next month around Father’s Day. And I may cycle it through five free days every three months for a while.
I suspect some, perhaps many, of the customers who download a free book don’t read it. But I also think some will. At least it is a way to generate a little conversation online and get the book out and into readers’ hands. If I’m not really selling a lot of books anyway, I don’t have much to lose.
I have since put Dancing in Heaven on KDP Select and plan a Countdown to run beginning on my sister Annie’s birthday, May 17th, when the book will be priced at $0.99. I’m over the philosophical/ethical dilemma, at least for now. I’m not really supporting a monopoly, when no one was visiting the other sites to buy the book anyway.
I don’t know how long I will stick with the KDP Select program for either book, but for now, thank you Jane Friedman, for the tip.
Reblogged this on Christine M. Grote.
Hopefully it works.
Yes. I’m not cut out for this. Do you have a book published?
Thanks! I wondered how this worked.
Thanks for stopping by. You can get more detailed information at Amazon – https://kdp.amazon.com/select?ref_=TN_se